Some residents screamed for help from behind upper-floor windows and others tried to throw children to safety as flames raced through the Grenfell block of about 120 apartments just before 1 a.m. A plume of smoke stretched for miles (kilometres) across the sky after dawn, revealing the blackened, flame-licked wreckage of the building, which was still burning over 12 hours later. "This is going to be a long and complex recovery operation and I do anticipate that the number of fatalities will sadly increase beyond those 12", London Metropolitan Police Commander Stuart Cundy told reporters in the early evening.
"I could see people from all angles, banging and screaming for help, obviously the look on their face was death".
Actor and writer Tim Downie, who lives around 600 meters away from the scene in Latimer Road, and said that he feared the block could collapse.
"We can not stress enough the need for working smoke alarms in flats so that people get the very earliest warning of fire in their own home".
"It would be wrong to speculate about the cause of the fire until a full investigation has been carried out by the appropriate authorities".
"If a fire occurs in their own home they should GET OUT / STAY OUT and Call 999 - closing doors behind them".
As noon approached Wednesday, the building in the west London neighborhood of North Kensington was still smoldering and breaking out into flames.
Meanwhile, the Philippine embassy said it would provide assistance to Filipinos affected by the fire.
Also under scrutiny was advice pinned up on the walls of the tower block (Which the action group said had only followed its insistence) that residents should stay in their house in the event of a fire elsewhere in the building. Firefighter experts say that the blaze was unlike anything they had ever seen.
More than 200 firefighters, backed up by 40 fire engines, fought for hours to try to control the blaze, London's deadliest for a generation.
Robert Black, chief executive of Kensington & Chelsea Tenant Management Organisation, which manages Grenfell, said: "The fire at Grenfell Tower is devastating and the reports of injury and losses of life absolutely heartbreaking". "But I think what's happened is they're not understanding that this fire has spread all around the building", said one resident.
"We saw the people screaming", she said.
'There are 22,000 homes in this country where this is a potential risk of fire or electrocution because of defective cables, ' Senator Xenophon said.
"If you have any information about Khadija Saye please contact me", said Mr Lammy, who added she had been posting on Facebook as the fire took hold.
He told the Press Association: "About 12 floors up I saw three children waving from a window and then there was just an explosion and they disappeared".
Firefighters are battling a massive fire in an apartment high-rise in London.
Many survivors said they did not hear alarms, but were instead woken up by neighbors.
A Norwich City Council spokesman said it was regularly in touch with residents regarding any fire safety breaches.
London Mayor Sadiq Khan said a "major incident" had been declared.
It is unclear whether some of the flaws that might have led to the Grenfell Tower blaze are commonplace in other high-rise buildings across Britain, and how frequently security standards are being checked by authorities.
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