And for punters, one of soccer's greatest prizes attracts millions of bets from around the world every day. This summer, 12 Chelsea players have already gone out on loan to various teams in the Premier League, Championship and beyond.
But 2015/16 ripped up the rulebook completely when Leicester City took the title, at 5000-1, so who knows? Playing as a striker, he didn't score in either match.
Last season, the Premier League saw each of its top five sides scored 77 goals or more. We are respectful of teams like Bayern and the players they have.
Rooney, who struggled for game time last season, was allowed to re-join boyhood club Everton while Ibrahimovic did not have his contract renewed after suffering cruciate knee ligament damage that forced him to miss the end of last season. A prolific scorer in both Spain and Italy, Morata could prove a shrewd transfer for a team seemingly keen to move on from Diego Costa, particularly if he nets more than Lukaku.
Tiemoue Bakayoko was probably the only new recruit who was Conte's first choice, as the same can not be said for Alvaro Morata and Antonio Rudiger, who are clearly players with plenty of potential, but will struggle to live up to their hefty price tags.
The aforementioned publication suggest that should Aurier have his conviction quashed then he could move to England in a deal worth £27m, though Chelsea will face competition from Manchester United.
That should change this season with Morata poised to replace Costa as Chelsea's figurehead, but how he will cope with the pressure of being his side's primary source of goals remains to be seen.
He may be up to the task, but United are generally third favourites, as high as 9-2 in some places.
You've got a £50m budget to pick 11 players, with all the biggest new signings ready and raring to go ahead of a mouthwatering new Premier League campaign. However, the duo aren't exactly Champions League winning quality and expecting them to deliver all the time against the talents on display at the European stage is foolish at best.
Over the last decade, Chelsea have seemed to lost the ruthlessness in the transfer window it showcased during Roman Abramovich's early years at the club.
"But sometimes you must accept this insane transfer market, and sometimes you must accept different decisions".
The Merseyside club has added two promising English players in goalkeeper Jordan Pickford from Sunderland and defender Michael Keane from Burnley, while Koeman looked closer to home to sign Netherlands midfielder Davy Klaassen from Ajax.
The season was saved by a pair of titles, the League Cup and Europa League.
Their experience could help them immensely this season.
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