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Russian-Linked Facebook Ads Appeared to Specifically Target Michigan, Wisconsin

04 Octobre 2017

Facebook said a month ago that it believed individuals in Russian Federation purchased around 3,000 politically troublesome advertisements on its system in the United States in the months previously, then after the fact the November U.S. presidential race. Chief Executive Mark Zuckerberg has outlined steps that the company plans to take to deter governments from abusing the social media network. The ads appeared to be linked to a Russian entity known as the Internet Research Agency, and violated Facebook policies because they came from inauthentic accounts, according to Kaplan. The company said of the ads that were geographically targeted "more ran in 2015 than 2016".

Facebook has strict community guidelines and even stricter guidelines for advertisers, which prevents them from posting ads with shocking content, direct threats, and sale or use of weapons.

Facebook, together with other technology companies, has been under increasing pressure from federal investigators and Congress, as it is believed to have played a part in Russian interference in the 2016 United States presidential election. It also announced the shutdown of accounts associated with Russia-linked ad campaigns that ran on Facebook during last year's election.

Schrage acknowledged it was "possible" that there were more Russian-bought political ads on the network that Facebook has yet to identify. Adding more workers is exactly what it did when a string of suicide and violent videos started showing up on the Facebook Live platform, but the damage was already done.

Nor does Facebook stop foreign organizations from buying ads in countries outside their homes.

They used a tool called Custom Audiences to "retarget" people who had visited the sites with specific ads and messages, the Washington Post reports. The Russians capitalized this system by designing English-language sites and Facebook pages that approximately impersonated those designed by USA political activists.

For 99 percent of the ads, less than $1,000 was spent, he said. What's more, Facebook's answer to its fake ad problem does not seem to be adequate.

Update: A company spokesperson said the feature will arrive "in coming months".

Warner criticized Twitter for not sharing more information with Congress, saying the company's findings were merely "derivative" of Facebook's work. Schiff said he intends to publish a representative sample of the ads.

Russian-Linked Facebook Ads Appeared to Specifically Target Michigan, Wisconsin