The holiday quarter sales were not indicative of the so-called "super-cycle". This was also the first full quarter when the new iPhone 8 and 8 Plus were available to customers.
The latest information about the iPhone X record sales comes from Counterpoint Research and, if accurate, refutes previous rumors from the supply chain. It still managed to emerge the best selling iPhone despite rumors of weaker than expected sales.
A survey by research firm IDC showed Apple - which reported its quarterly data Thursday - led all vendors with 77.3 million iPhones sold, giving it a 19.2 percent market share. Revenues from iPhones rose in all regions including mainland China.
Apple Inc's hint of returning a ton of cash to shareholders was not enough to move investors who anxious more about the iPhone maker's weak outlook amid reports of production cuts for its flagship iPhone X. It estimated the mainland had 243 million iPhone users as of July past year, which made up 33 per cent of the worldwide total of 728 million in that period. The iPhone maker reported $3.89 EPS for the quarter, beating analysts' consensus estimates of $3.75 by $0.14.
With the average selling price going up by around $100, to $796, it means Apple may be selling fewer iPhones, but it is making more from each one.
Apple announced a profit of $20.1 billion in the final three months of the year, shattering their own record set two years ago. The services segment saw its revenues go up by 18% to $8.5 billion.
We don't know! Apple still doesn't report Apple Watch sales individually, instead rolling them in with Other Products (which also includes Apple TVs, iPods, peripherals and accessories). Analysts predict this figure could continue to grow in the light of Apple's landmark figure of 1.3 billion active devices. If Apple wants to expand shipment volumes in the future, it will need to launch a new wave of cheaper iPhones and start to push down, not up, the pricing curve.
Other reports have suggested that Sharp and Japan Display will also try and win orders for from Apple in the second half of this year.
The cash pile of Apple - whose market cap as at writing is at $841.24 billion - now sits at $285 billion. The company said last month that it will bring hundreds of billions of dollars back to the U.S. And would pay an amount of $38 billion for the tax. The company had revenue of $88.29 billion for the quarter, compared to analysts' expectations of $87.62 billion.
Nasdaq-listed Apple, which had a market value of US$853.1 billion at the close of U.S. trading on Thursday, said global revenue in the December quarter jumped 13 per cent to a record US$88.3 billion, compared with US$78.3 billion a year earlier.
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