Zuckerberg is set to testify on the privacy scandal Tuesday before a joint hearing of the Senate Commerce and Judiciary Committees, and a day later before the House Energy and Commerce Committee.
"We really need robust privacy laws on the books that finally give the American public control over their sensitive information", said Senator Ed Markey, a Massachusetts Democrat.
But some people are angered that Facebook never disclosed the policy and feel they are being treated unjustly since there's no similar tool for regular users. It has also limited the amount of information third-party apps can collect from its platform, stopped permitting information from third-party data to be used to target ads, instituted stricter restrictions on large Facebook pages, and tightened its regulations on ads concerning political campaigns and issues.
Facebook said page administrators and advertisers will be verified by being asked to provide a government-issued ID.
The site will now show who pays for all political and issue-based ads and require advertisers to be more transparent about who and where they are.
He hopes to implement the verification protocols in time for the 2018 US midterms but warned that the steps "won't stop all people trying to game the system", he said. "We're starting this in the U.S. and expanding to the rest of the world in the coming months".
Zuckerberg said in order to require verification for all of these pages and advertisers, Facebook will hire thousands of more people. Outside experts believe they could have been identity thieves, scam artists or shady data brokers assembling marketing profiles. Depending on your perspective, it's a little concerning that Facebook wields the power mess with people's private messages, and has admitted to doing so.
The development comes as Facebook faces questions about trust in light of one of its worst privacy scandals in its 14-year history.
Facebook will message the 87 million users whose data might have been shared with Cambridge Analytica on Monday.
After the scandal emerged, a Maryland woman filed a federal class-action lawsuit against Cambridge Analytica and Facebook.
Instagram, who is owned by Facebook, also allows messages to be deleted if the recipient has not viewed it or its ancillary push notification.
But Facebook may want to modify the feature before it goes live to the world.
Facebook also acknowledged that almost all of its 2.2 billion users may have had their public data scraped by "malicious actors" it did not name.
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