The social media site had began a campaign for clearer election ads in October. To get verified, advertisers will need to confirm their identity and location.
Although the focus of election manipulation has been in the U.S., with Russian agencies believed to have used Facebook - among other means - to promote then-presidential-candidate Donald Trump, Facebook is also testing new safety features elsewhere. On Wednesday, Facebook said that as many as 87 million people might have had their data accessed - up from the 50 million disclosed in previously published reports.
"Advertisers will be prohibited from running political ads - electoral or issue-based - until they are authorised".
AggregateIQ (AIQ), based in B.C.'s capital, has been suspended from Facebook after whistleblower Christopher Wylie alleged the company built the software that helped the Republican Party manage its voter database, target specific voters and conduct canvassing.
Some see this as a sort of cover-up where Facebook can say it was testing a feature and that it will now be given to all users. "We thought the data had been deleted and we should have checked". "We should have done this sooner - and we're sorry that we did not", the representative offered as an apology. Initially its starting in the USA and expanding to the rest of the world in the coming months.
However, Facebook seems to have taken a step backward as far as regaining their users' trust goes.
Australia's investigation follows comments by New Zealand's privacy commissioner last week that Facebook had broken laws in that country, a charge the company called disappointing.
Facebook will also label them and advertisers will have to show who paid for them.
Facebook seeks to improve its transparency and accountability around political campaigns. The majority of the impacted users are in the United States.
People who run pages on the social media network, and have gained several thousand followers, will have to be verified, Facebook announced on Friday.
The data of users is the lifeblood of Facebook, and if people want to opt out of all of the platform's data-driven advertising, they would have to pay for it, Sheryl Sandberg, the company's chief operating officer, told NBC News recently in an interview.
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