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Facebook under fire for Cambridge Analytica data leak

15 Avril 2018

"We have not seen wild changes in behavior", the Wall Street Journal quoted Everson as saying, "with people saying I'm not going to share any data with Facebook anymore".

Facebook made $40 billion in advertising revenue previous year, second only to Google when it comes to its share of the global digital advertising market.

Patience with the social network had already worn thin among users, advertisers and investors after the company said last year that Russian Federation used Facebook for years to try to sway United States of America politics, an allegation Moscow denies.

"These numbers might not worry Facebook too much, but there are less drastic steps users are taking that should be worrying as they directly impact Facebook's business model", analyst Carolina Milanesi said in a statement.

Facebook introduced Messenger Kids - which it says is its first app for kids - in December, and expanded the app to Android in February. "So it's a convenient trope, but I think it's one that can lead you down a path where only the people who live in that space get to make policy on that space". There's a number of local groups as well, with community-based Facebook pages posting news and information related to their respective areas. "This is an escalation of how user data is being monetized by data giants like Facebook without the knowledge of end-users and patients and without even the most essential safeguards to privacy and security".

Give consumers the right to opt out and keep their information private by disabling data tracking and collection. Following that link, users will be directed to a section where they can see which apps and websites they have used Facebook to log into, and remove any they no longer want connected to their account. They can also target anyone who has shared an email address or downloaded their app. To regain the public's trust, Facebook has been rolling out new tools and phasing out others.

There are some ways you can control what Facebook ads get sent your way.

Then there are "lookalike audiences". This can help advertisers reach people in different countries, for example.

This isn't only people looking towards the exit doors. "This program is to encourage and reward people for helping Facebook identify and stop anyone involved in this practice". Monitor your teens. They don't want you to look at their stuff. You just have to be able to remember what your grandmother told your parents who told you that your privacy should not be compromised. "They can get your personal info, your friends personal info".

According to a recent Goldman Sachs analysis, Facebook could lose about 7% of its revenue because of less time spent on the platform and lost ad revenue as a result of European regulations.

Facebook under fire for Cambridge Analytica data leak