It's LG's artificially-intelligent platform that connects all of its devices together. Moreover, LG has claimed that when the LG G7 ThinQ will be kept on a table or a box, it will transform into a large woofer while resonating the sound.
The company's ambitious thinking for the G7 ThinQ shows that LG is looking beyond producing just another Android phone and aiming to introduce some big changes to the look and feel of phones, even if those changes come gradually. It offers an nearly all screen front with a notch design at the top, while on the rear you'll find a vertically-aligned dual camera and a circular fingerprint sensor.
It was reported on that the G7 ThinQ would feature its own dedicated Google Assistant button. It can not be remapped.
This marks the first device with a dedicated Assistant button, as we have only seen Samsung's Bixby button in the past. The unvarnished truth is that if someone were to ask me if there were a reason they should consider the G7 as their next smartphone, I would have to say "no". In the past, LG would incorporate the power button into the rear-mounted fingerprint reader. Sadly, the scanner doesn't double as a power button anymore.
There's also find a single bottom-firing speaker on the bottom, but it's no ordinary speaker. It will include something called Boombox Speaker, which can increase the sound volume by over 6dB, and produce 2X bass. How does it do this? According to the LG, the upcoming smartphone will have a "Boombox Speaker".
The 6.1-inch IPS LCD screen also offers some neat new features.
While it relies on LCD technology, rather than OLED, LG's fresh new M+ panel uses an RGBW arrangement, with the extra pixel meant to improve contrast and help in delivering a promised maximum brightness of 1000 nits.
Speaking of the screen, this is one of the brightest phone displays of all time.
As is the case with many of LG's phones, the G7 is IP68 water resistant and passed a MIL-STD 810G complacent test for improved drop protection. Under the hood, the phone may come powered by a Qualcomm Snapdragon 845 processor coupled with 4GB/6GB RAM, 64GB/128GB internal storage with a microSD expansion slot. That should translate to some pretty impressive performance. The company pioneered secondary screens with the V-series back in the day, but has switched its phablets to conventional OLED panels since.
As for wired output, not only is the all-important 3.5mm jack intact, it is also connected to a high-end 32-bit Hi-Fi Quad DAC from ESS. It comes with a dual-camera setup on the back, consisting of a 16-megapixel sensor (super wide angle) and a 16-megapixel sensor (standard). The former has optical image stabilization to help with shaky hands. The wide-angle lens features a 16MP sensor with a 107-degree FOV and a F/1.9 aperture. The cameras can also do Portrait Mode to blur the background of the subject, with the bokeh effect being applied in real-time or after the shot is captured. Their last phone, the LG V30 ThinQ AI, received quite a bit of criticism for not really offering anything different than the LG V30 itself.
While the specification isn't overly exciting, the launch price is tipped to be £599/680Euro which puts it well under the launch price of the Sony and Samsung flagships this year. There is 64GB of inbuilt storage on the G7 ThinQ and 128GB on the G7+ ThinQ.
It appears to have been taken inside a shop, which suggests a retailer has jumped the gun somewhat and set-out its LG G7 ThinQ units ahead of the launch.
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