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United States websites blacked out in Europe on 'Happy GDPR Day'

28 Mai 2018

The objective of the new regulations is to give European Union citizens and residents greater control over the use of their personal data, and that's good, even if it makes doing business harder. Under the new regulations, publishers - who use first-party data to build and maintain audiences; inform product development; deliver personalized, relevant content; and sell advertising - probably have to update their privacy policies to explicitly detail their collection and use of personal information, including with what partners the data will be shared. "While the larger technology giants are more or less equipped to comply, it is the mid-size and smaller firms that are seeking professionals to help them cope with the requirements the new laws entail", he added. If they don't, they could be fined up to 4 percent of their global revenue.

The European Commission insisted that it was not responsible for the blackout of some U.S. sites, saying it was "proud to set high data protection standards" for the bloc's 500 million citizens. Now there exists a complete copy of guidelines on how the companies can collect, process, manage and store user information.

The Verge reported that the two companies were hit "with a raft of lawsuits" accusing them of "coercing users into sharing personal data". So the pop-ups and emails you've been seeing most likely have a request for consent buried somewhere deep inside. But how does this new law affect those in the United States and other countries? These complaints claim the companies forced members to consent to terms of service with a "take it or leave it" threat. Few news sites whose services remained affected in European Union region are - The Los Angeles Times, the Chicago Times, New York Daily News, Chicago Tribune, LA Times, Orlando Sentinel and Baltimore Sun. As many of us know, algorithms are used by websites to determine what we like based on how we interact with their websites. For instance, if you Like certain pictures on Instagram, you may notice that similar pictures are recommended to you in the Explore function or that ads are catered to your desires.

"Retailers must also be prepared to lose a sizable proportion of their customer database as subscribers ignore communications to opt in to receiving marketing messages or choose to take the opportunity to opt out in order to declutter their inbox", she said.

But what if you already have deleted a few things?

Well, it might be a little more hard to find them again, sorry. From reservations and payment processing to rewards programs and guest services, hotels and other businesses have multiple touch points with customers during which customer data is exchanged, he explained.

Now, you can go to the bottom of Twitter's "settings and privacy" menu, then click on "Your Twitter data". These typically are not very easy to find, but they are worth exploring because there may be new methods to minimize the amount of data you share.

"It didn't just fall from heaven", Jelinek said in a statement. Instead the data is collected and processed for a different goal - it's used for advertising. "Over the last 18 months, we have taken steps to update our products, policies, and processes to provide users with meaningful data transparency and control across all the services that we provide in the European Union".

United States websites blacked out in Europe on 'Happy GDPR Day'