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What the Tech: European law introduces new privacy policy settings

31 Mai 2018

As of Friday, May 25, the EU's General Data Protection Regulations are in effect-and, if you've opened your email inbox within the last month, you know that many companies are updating their privacy policies to be compliant. The GDPR basically makes it easier for users to choose whether or not to have their data collected and used by others on the web. Companies operating or having clientele or approaching prospects within European Union must be fully compliant with this data security and privacy law. "The GDPR explicitly allows any data processing that is strictly necessary for the service - but using the data additionally for advertisement or to sell it on needs the users' free opt-in consent".

"It's a gradual, and not a revolutionary, kind of thing". Personal data broadly means a piece of information that can be used to identify a person, such as a name, address or IP address. With adaptive moves in business planning, GDPR won't necessarily be a constraint on businesses.

DiscoverReady is a leading information intelligence company specializing in legal, compliance and governance solutions.

Studies suggest that many companies are not ready for the new rules. Schrems has a pretty good idea of the corners these services are trying to cut when it comes to GDPR compliance. That means that its USA customers will get European level privacy, despite the fact that it's not required under US law.

Microsoft launched a Compliance Manager tool past year to help customers achieve GDPR compliance, he noted. In addition to the data storage requirements set by GDPR, I would recommend small businesses review and update many of their internal processes, including: Update your data encryption methods and ensure your data protection and retention policies are current; Limit employee access to customer data and records; Have strong privacy policies in place and ensure these are relayed clearly to customers and employees.

For example, music streaming services like Spotify create playlists for users based on their music preferences. The company also operates two data centers in the US and provides data hosting across the globe via an on-demand rapid deployment model.

Tanguy Van Overstraeten of Linklaters said the data portability right could raise issues of intellectual property. If you're concerned about how your data is being gathered and shared, yes.

Talking of Chinese companies like Yeelight and others, they may have thought that GDPR was not really a matter concerning them.

The Blockchain stores personal data so it may fall under the scope of the GDPR as well, but it also sparks lots of controversies such as the question whether or not transaction privacy can be found on all public blockchains and not just the ones that offer anonymity by default.

If companies fail to comply, fines of up to 20-million euros or 4% of their annual turnover (whichever racks up the highest bill) could be charged.

As America has always been at the forefront of individual freedoms and rights since it became a nation, consumer advocates believe that it should also champion the crusade to keep customer data in the hands of the customer instead of large tech companies that believe it is their right to use data as they see fit. "It more reminds of a North Korean election process".

What the Tech: European law introduces new privacy policy settings