"Our view on tariffs is they show up as a tax on the consumer and wind up resulting in lower economic growth; and sometimes can bring about significant risk of unintended outcome", Cook said during an earnings call.
Apple's fast-growing services business, as well as strong hints that a new iPhone launch is in the cards for the coming months, appears to have bolstered investor confidence. And it's going to generate enormous returns for Apple's shareholders. MIT physicist Cesar Hidalgo, author of Why Information Grows: The Evolution of Order, from Atoms to Economies, calls iPhones and iPads "crystals of imagination. that we have generated through mental calculations and then disembodied by creating an object that mimics the one we had in our head". All of that makes a 5%-to-10% premium valuation for Apple look plenty reasonable, and its shares worth holding for longer.
Apple's previous quarter was equally bullish with Cook reporting the firm's "best March quarter ever".
Apple has become the world's first public company to be worth $1 trillion.
"Strong brands have clients who are simply disinterested in alternatives - and that's where Apple's strength lies".
Yes, after you've figured out the number of zeroes, get ready to be amazed.
He put Apple at the forefront of the personal computing revolution, and was behind a suite of revolutionary, highly desirable products - from the iPod to the iPad. The handsets account for more than half of the Cupertino-based company's revenue.
Its stock has soared 9% since Tuesday when Apple's third-quarter earnings exceeded Wall Street's expectations. A not-insignificant chunk of this revenue growth can be attributed to improved iPhone X sales.
Looking at Apple's current financial health, Michael is spot on. By a year ago, its sales had grown more than 11-fold to $229 billion - the fourth highest in the S&P 500 .SPX - and net income had mushroomed at twice that rate to $48.4 billion, making it the most profitable publicly listed US company. Microsoft, from which Apple snatched the title of most valuable company in 2012, is at $827.53 billion today.
It would appear that, in the stewardship of Apple, Cook is following in the footsteps of the late and much revered Jobs; a heartening tale of good cop/good cop, incorruptible by even unprecedented amounts of money. From today's price of $200, that's a gain of 25%.
What makes it impressive is that Apple buys back a lot of its stock. But you can crank up your returns by almost eight times that amount.
Our Apple profit play has benefited directly from these efforts.
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