"Since 2016, 381 officers have been killed in the line of duty", the order's president, Chuck Canterbury, said in a statement, "They believed in something and sacrificed everything, as did the families they left behind".
"I think it's a awful message that they're sending and the objective of them doing it, maybe there's a reason for them doing it", Trump said in an interview with the Daily Caller.
The TV campaign, called "Dream Crazy", shows Nike is ready to go even bigger with Kaepernick.
The commercial features several clips of inspirational athletes as Kaepernick's narration encourages viewers to follow their dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others.
Newton said Kaepernick has his respect. "Ask if they're insane enough".
Nike said a 90-second version of the ad will air mostly on TV. An NFL request to dismiss the case was denied last month.
Trump called Nike's campaign "a awful decision" in an interview with the Daily Caller published on Tuesday, but he also showed some respect for Kaepernick's right to speak out.
President Trump, who has repeatedly slammed the players' protests, also weighed in, saying in an interview with The Daily Caller that the deal with Kaepernick sends "a awful message".
"Because of you, Gloria James, I'm able to be in a position today where I can give back and showcase why I believe African-American women are the most powerful women in the world". And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products. "I have said that since Day 1".
Nike also provides all National Football League teams with game day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.
We didn't come across anyone while we were out who is against the ad but there are a lot of people on social media.
Many poked fun at the boycott, even filming satirical videos of themselves "destroying" their own Nike gear in ludicrous ways. I feel like they can choose or they cannot choose.
"I don't mind them protesting brutality", he said.
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